Rebrand!

by anna

August 25, 2021

0 Comments

Pink haired kid writes & draws under the stars
Speeded up GIF of Anna redrawing over her hand-drawn logo using the slick tools in a digital drawing app. The final logo is a pink haired kid drawing & writing in focus mode under the stars.

I rebranded!  ๐Ÿ˜Š โœจ ๐ŸŽ‰  My logo isn't a fuzzy photo of a sketchy drawing any more! . ๐Ÿ˜‚

I'm a big believer in 'minimum viable products' & 'ship before you're ready', but sometimes it feels good to add a bit of spit & polish. ๐Ÿงฝ ๐Ÿงผ โœจ

I drew over my scrappy logo in Procreate (a $10 digital drawing app for iPad Pro).

The Apple pencil shines when used with this app. It's literally the drawing experience I dreamed of as a kid. I remember I wanted my hand-drawn Christmas cards to be more polished, screen-printy & graphic-arts-looking than is possible with crayons & felt-tips. I wanted Christmassy night skies from solid blacks at the touch of a button!

God bless Steve Jobs & his talented minions (& descendants) for making my dreams come true.  ๐Ÿ˜†

Seriously, it's a joy to use these tools. I hope some day I can contribute something to the world one fraction as useful & beautiful as people in technology are forging today. My gut says time spent in flow state is key to each of us finding our contribution.  ๐Ÿ”‘  The more we're "in the zone", the faster we learn, & the richer our creative work becomes.  ๐Ÿ“ˆ

So damnit, I'm doubling down on flow practice! ๐ŸŒŠโœจ It's worth every bit of effort.

The deeper I go in flow, the more discoveries I make, the more I surprise myself with connections. It's like following yourself down a rabbit hole into your own mind  ๐Ÿ•ณ  ๐Ÿ‡ & operating right at the portal to the unconscious, where the store of information is vaster.

I'm just some dorky content creator, fiddling about with blog posts & cartoons. But honestly, when I spend time in flow, I feel connected to something larger than myself. Embarrassing, but true. ๐Ÿ˜ณ I feel connected to The Human Project somehow, & hungry to make a contribution. It gives me a feeling like I'm following a magic thread & it's gonna take me somewhere, if I trust & persevere.

I haven't felt that in a while. It's a good feeling. ๐Ÿ˜Š

Anyway, that's kinda what this new logo's about too. It's a kid in flow, writing & drawing, with neon grids & stars to show that experience of awe & connection.

The neon pink & green are my new brand colours. (Millennial '80s baby, here! Everything good should look like Bladerunner or a roller-skate from 1983 ๐Ÿ˜‚).

And going forward, I promise to ship more cartoons & writing (maybe some videos) on flow.  ๐ŸŒŠ โœจ

It's def not flying cars. It's not Apple pencils, or nano-tech that draws carbon from the atmosphere, or whatnot. But I'm hoping if I persevere, maybe ๐Ÿคž I can contribute something useful in the future. ๐Ÿ––


Also. Open to feedback on the neon. ๐Ÿ˜† Too much??  ๐Ÿคทโ€โ™€๏ธ

Before & after shows blurry photo of off-the-cuff ink sketch of logo transformed into crisp Apple pencil lines in digital drawing app Procreate. Same logo (image of a kid drawing) but version 2 is spruced up.)
Illustration of a kid with green, neon hair enjoying a perfect kick & punch combo move with a big smile.

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